The 101st edition of the Giro d'Italia takes place from 4th to 27th May.
The Giro will see riders cycle 3546.2 km and there will be 8 stages with uphill finishes, the first stage starting in Jerusalem on 4th May and finishing in Rome 3 weeks later. It is the thirteenth time that the Pink Jersey race starts from abroad.
CSC for the Giro
CSC created a large exhibition directly for RCS Sport, organiser of the Giro d'Italia.
Our team was out and about with the Giro to set up the Mediolanum Hospitality area. The set-up was created using a truck equipped with a kitchen and a restaurant, to which a large veranda was added, made with an American single-piece structure and completed with graphics.
We also created a space for photographic sets managed by Olivieri Toscani. Toscani is making a collection of photo shots of the cyclists in memory of his father who was also an official photographer of the Giro. The set up consists of a simple pagoda, which is made much more scenographic by the photographic preparation.
Last but not least: we set up two other hospitality areas. The structures were set up with pagodas, designer furniture and graphics for sponsor companies.