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04-05-2018

101 years of the Giro d'Italia

The 101st edition of the Giro d'Italia takes place from 4th to 27th May.



The Giro will see riders cycle 3546.2 km and there will be 8 stages with uphill finishes, the first stage starting in Jerusalem on 4th May and finishing in Rome 3 weeks later. It is the thirteenth time that the Pink Jersey race starts from abroad.



CSC for the Giro

CSC created a large exhibition directly for RCS Sport, organiser of the Giro d'Italia.



Our team was out and about with the Giro to set up the Mediolanum Hospitality area. The set-up was created using a truck equipped with a kitchen and a restaurant, to which a large veranda was added, made with an American single-piece structure and completed with graphics.



We also created a space for photographic sets managed by Olivieri Toscani. Toscani is making a collection of photo shots of the cyclists in memory of his father who was also an official photographer of the Giro. The set up consists of a simple pagoda, which is made much more scenographic by the photographic preparation.



Last but not least: we set up two other hospitality areas. The structures were set up with pagodas, designer furniture and graphics for sponsor companies.


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