Consortium for the tutelage of Asti: CSC created the perfect location for the launch of the new Asti Secco advertising campaign
In the splendid setting of Canelli (At), in Piazza Carlo Gancia, a convention was held for the presentation of an advertising campaign for the launch of a new type of wine: Asti Secco. For this important event, the historic brand needed the collaboration of Matteo Pallavidino from Palfiere to design and set up the internal spaces, and CSC for all the other outfittings and structures.
An exceptional and quintessentially all-Italian set-up
For the occasion, CSC set up the location with a black tensile structure and a transparent roof. The transparent structure allowed for the beautiful hilly landscape of Asti to be admired. The following were set up inside this beautiful space: a stage, an LED wall, lighting and audio, as well as internal effects with amber-coloured lighting, in reference to the colour of wine, the centre of attention of the event.